Introducing Phaurema Pure Skin: Natural Skincare for a New Generation of Beauty

Phaurema Pure Skin is more than a skincare brand; it’s a movement redefining what beauty looks like after 40. Based in Worcester, South Africa and exporting globally, we create natural skincare for mature skin that blends the wisdom of nature with the precision of biotechnology. Our mission is simple yet profound: to deliver visible transformation with formulas that are ethical, effective, and elegant.

Who We Are

Founded in 2024 by Auret du Toit, Daleen du Toit, and Mari du Toit, Phaurema Pure Skin is a privately owned South African company driven by a passion for clean beauty. We are committed to merging rare botanicals with clinically backed biotech to create products that celebrate aging; not as decline, but as beauty, strength, and sophistication.

What We Do

Our skinimalist philosophy means fewer products, greater performance. Instead of overwhelming routines, we provide an essential collection designed for maximum results:

• One cleanser

• One scrub mask

• One moisturiser

• A targeted range of serums

Each product is formulated to work day-to-night, ensuring round-the-clock efficacy for skin that demands both simplicity and high performance.

This is anti-aging botanical skincare at its finest; pure by nature, precise by science, and proven by results.

Where We’re Headed

From our base in Worcester, South Africa, we are reaching global markets with a focus on Europe, the Middle East, and Asia-Pacific. With export readiness in progress, including EU Product Information Files, tested and stable formulations, and internationally compliant packaging, we are positioning ourselves as a luxury South African skincare brand with international reach.

Through membership with CECOSA (Cosmetic Export Council of South Africa), we aim to expand trade relationships, collaborate with other exporters, and showcase South African excellence in global cosmetic innovation.

When It Began

Phaurema Pure Skin was born in 2024, after years of research and development into the unique needs of mature skin. Within our first year of soft launch, we achieved steady sales and laid the foundation for scaling into international markets. By 2025 and beyond, we are building on this momentum with premium positioning, clinical performance, and ethical sourcing.

Why We’re Different

• Created for men and women 40+ – skincare designed for the evolving needs of mature skin.

• Skinimalist philosophy – fewer products, greater performance.

• Day-to-night efficacy – every formula delivers results around the clock.

• Essential range only – simplifying choices while amplifying impact.

• Advanced synergy – merging botanicals with biotechnology for clinically proven effectiveness.

• Luxury with purpose – a clean, ethical approach that transforms skin while respecting people and planet.

A New Era of Skincare

At Phaurema, we believe skincare after 40 should be about confidence, simplicity, and science-backed results. Our products are crafted for those who value minimalist skincare routines, demand visible transformation, and appreciate the luxury of a brand with purpose.

Whether you’re a global distributor searching for the next niche clean beauty line, or a woman redefining her skincare routine, Phaurema Pure Skin is here to support your journey.

Discover Phaurema Pure Skin: where nature meets science, and beauty grows stronger with age.